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YouTube Video - Bundling Bummer
Cable

Meet Tad. He tried a bundling strategy to sell magazines for a class trip Mexico. He offers all the same facile arguments the cable and programming guys offer to justify their greedy tactics. Let's just say Tad's sales call doesn't go to plan. Check it out. The moral of the story: consumers not only like choice, but also get a little crabby when choice is denied.


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